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The design and functionality of your business's web site is an integral part of a user's web experience and a key factor in deciding if they stay on your site or click on through to a competitor's.
A typical web site will have only about 5-10 seconds to grab the user's attention, or even less. Any longer and the user will leave, which results in reduced traffic and lost sales from potential customers, all reasons why a well designed and functional website is an important part to the success of your website.
However, great web site design but no traffic means you do not have any customers and all effort on design will be wasted, so make sure your web site gets a lot of traffic. For more info on how to improve the traffic using Search Engine Optimisation your site go to SearchMasters.